Oral Care
Bamboo Toothbrush
₹59
All workLive · grainroots.in
Brand · Store · Launch — India · 2026
GrainRoots
An eco-essentials brand built end to end. From a founder's idea to a live store in India, in 4 weeks.
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( _the work, in one line )
Eco-essentials, with an opinion.
( _overview )
GrainRoots is a daily-essentials brand for people walking away from plastic — bamboo toothbrushes, tongue cleaners, loofahs, wooden combs and pens. The founder came in with a product line and the conviction that small swaps add up. We came in with the rest: a brand identity, a custom-designed online store, ten pages of content, and a launch they could actually run.
( _scope at a glance )
6
Products live, including a curated bundle
11
Custom homepage sections, designed and built
10+
Pages of brand content, from About to FAQ
Live
in India at grainroots.in
( _sector )
D2C — Eco-essentials
( _region )
India
( _year )
2026
( _scope )
Brand · Store · Content · Launch
The challenge
The challenge
Eco-essentials is a crowded shelf. Most stores in the category lean on stock photos, generic templates and the same tired green-leaf signalling. The brief was to do the opposite — feel warm, opinionated and personal; speak honestly about what's good and what isn't; and stand out enough on a phone screen that someone scrolling past actually stops. All of that, on a launch budget, in 4 weeks.
Brand · Store · Launch — India · 2026
( _how we built it )
Five moves. One opinion.
No template. Every decision earned its place in the brief.
- 01
A custom design language we called Fresh Pantry
Built from the ground up — typography, palette, motifs and the way they all behave together. Nothing borrowed from a template. The brand reads like a thoughtful pantry, not a tech startup.
- 02
An emerald-and-lime palette that owns the shelf
Cream as the canvas, deep emerald as the brand voice, sprout-lime as the accent that highlights every key word and CTA. A warm clay and rust pull the page back from feeling clinical.
- 03
Custom-coded online store, no off-the-shelf theme
We designed and coded the storefront from scratch. Eleven custom homepage sections, custom product pages with sticky cart and trust strip, custom collection grid, a bundle page that doubles as a hero. Designed to feel as deliberate on a 5-inch screen as on a desktop.
- 04
Ten pages of brand content, written and designed
About, Why Bamboo, Sustainability, FAQ, Contact, Wholesale, Track Order, Plastic-Free Pact, Refer, Gift — each page has its own narrative, its own visual rhythm, and one job to do. Written in the brand's voice, not stitched from templates.
- 05
A launch-ready store, not just a build
Six products live, photographed and merchandised. Five smart collections that auto-populate as the catalogue grows. Two menus, payment configured, shipping zones drawn for India, sales tracking installed. Hand-over with a one-page guide so the founder runs it themselves.
( _brand voice )
“Honest swaps for everyday good.”
— GrainRoots brand voice
( _the catalogue )
Five swaps. One bundle. Every detail considered.
Oral Care
Bamboo Tongue Cleaner
₹39
Bath & Body
Bamboo Loofah
₹89
Hair Care
Wooden Comb
₹199
Stationery
Wooden Pen
₹49
( _bundle )
The Switch Kit
Five everyday plastic swaps, one box. Priced as a first-buyer offer so the maths works for someone trying it for the first time.
₹349 · Save ₹86 · Bundle SKU
( _the brand system )
Built from scratch.
Typography, palette, motifs and the way they all behave together. Nothing borrowed.
( _palette )
#f7f3ea
Cream
#faf8f1
Paper
#1f5f3f
Emerald
#2d7a4f
Moss
#d8ec5e
Sprout
#c8dba0
Leaf
#c97c5f
Clay
#b6442e
Rust
( _typography )
( _display )Young Serif
Honest swaps.
Aa Bb Cc 0123
( _body )DM Sans
Daily essentials, made from bamboo and wood.
Aa Bb Cc 0123
( _pills )Varela Round
PLASTIC-FREE
Aa Bb Cc 0123
( _gallery )
See it on grainroots.inLive in market.
( _the outcome )
Live in market.
Live at grainroots.in. A founder with the product, the brand and the store all running on the same opinion. Six SKUs ready to ship — five individual swaps and one curated bundle priced for first-time buyers. The full visual system is documented and reusable, so every new product, every new page, every new ad lands with the same voice.
( _shop the brand )
grainroots.in
( _your brand next )
Want a build like GrainRoots?
Same senior team. Same level of finish. Tell us about your product and we’ll scope it on a 30-minute call.