Brands, scaling in market.
D2C engagements live in market. Numbers are tracked across paid, GA4 and Triple Whale — not platform-only ROAS.

Built a Meta + TikTok paid funnel from zero. Hooks-led creative, daily test cadence, server-side tracking on day one.
Stood up a creator-led UGC engine — sourcing, briefing, editing, testing — feeding paid social weekly.
Rebuilt the Shopify theme, ran 14 PDP and checkout tests in 8 weeks, lifted conversion at the same spend.
Topic clusters, programmatic landing pages, and a publishing rhythm that compounded organic traffic month over month.

Brand refresh, Shopify rebuild, paid across Meta, Google and TikTok. One team, one number to hit.
Organic-first short-form playbook on Instagram and TikTok. Built the audience the brand had been paying to rent.
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