Method·Apr 12, 2026·8 min

Creative is the new targeting — and most D2C brands are losing because of it

Post-iOS, the algorithm rewards creative variance, not audience precision. Here's the operating model that lets a D2C brand ship 60 ads a month without burning the team out.

By Bumbee Studio

Creative is the new targeting — and most D2C brands are losing because of it

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Blended ROAS is the only ROAS that matters

Process · 6 min

Creative is the new targeting — and most D2C brands are losing because of it

The full piece is on the way.

Blended ROAS is the only ROAS that matters

Reading our writing? Try our work.

Reading our writing?
Try our work.